The Certificate in Social Media Management prepares you with the tools needed to plan, execute, and assess a comprehensive and effective social media campaign. Through a combination of case study analyses, lectures, projects, and simulations, you'll master the art of crafting an authentic and effective voice for your organization and community.

Our faculty comprises seasoned industry experts and social media practitioners, who bring real-world experience and expertise directly into the classroom. By the end of the program, you'll understand how to create a compelling social media presence that engages audiences and drives impact.

Upon successful completion of the certificate, you'll be able to:

• Navigate leading social media platforms
• Develop comprehensive social media strategies
• Implement social media campaigns
• Build cross-platform communication plans
• Create compelling content for social media channels
• Measure and calculate ROI for social media efforts